Discount retailer Lidl has received “a slap on the wrist” from the Advertising Standards Authority of Ireland (ASAI) for mislabeling some products as fresh when they are in fact defrosted.

The advert in question involved the retailer’s sales pitch for its Inismara brand of fish products.

The range includes hake, cod fillets, and breaded cod fillets with the tagline “same great taste, same great value… fresh new look!”

The complainant, Irish fishmonger Nicholas Lynch Limited, said the hake advertised was from Namibia and the cod from the Barents Sea.

The