Discount retailer Lidl is rebranding its fresh fish range across its UK stores and is introducing new microwaveable products.

The new range Lighthouse Bay will replace Harbour Fresh and will have a new packaging design, while at the same time the company will expand its range of fresh fish in microwaveable packaging.

The name Lighthouse Bay was chosen by employees further to a poll produced with a number of new name options, Lidl told IntraFish.

<p>Photo: Lidl</p>
The brand-new fresh fish design will have clear, easy to read labels, designed to make the fish the focus and not the picture on the label, it said.

“Additionally