Spanish processor Scanfisk completely relaunched its Mr. Fisk brand with a new look, new products and a new concept, executives at the company told IntraFish during this week's Conxemar show in Vigo.
With the tag line "Qué haras hoy?" ('What will you do today?") the company is trying to connect with Millenials, younger consumers who either don't know how to cook fish or don't want to spend time on it, said Jorge Alonso, chief marketing officer at Scanfisk.
"We're giving them free time because we're giving them a quick product that's healthy and tasteful at the same time," he said.
The
