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How the Captain rescued Birds Eye fish fingers

Nomad Foods' resurrection of Birds Eye's iconic mascot and a renewed focus on 'hero' products changed the fortunes of the frozen fish giant.

Dreaming up a new positioning for fish fingers has been one of Nomad's big tasks since taking over Permira, and Captain Birds Eye played a big role.
Dreaming up a new positioning for fish fingers has been one of Nomad's big tasks since taking over Permira, and Captain Birds Eye played a big role.
Published 13 December 2018, 12:10Updated 13 December 2018, 13:08