The new logo retains the original brand equities, such as the Old English font and red and black colour scheme, but presents a cleaner, brighter look, the company says. H&D, a full-service marketing communications firm, updated the logo – which was created 50 years ago for the company’s first restaurant in Ocean City, Maryland, USA.
The re-jigged packaging for Phillips’ frozen food line – which encompasses 28 different appetisers, soups and entrees – boasts a sleeker, more sophisticated look, and should begin appearing on supermarket shelves this month.
