US retailer HEB funds seafood marketing initiative

'HEB is proud to be the first retailer in the nation to contribute to this campaign,' said the company's vice president of seafood.

Jason Driskill of H-E-B speaking at a GAPP meeting. — Jason Driskill of H-E-B speaking at a GAPP meeting.Rachel Sapin

Rachel Sapin

Published 18 January 2022, 13:00Updated 29 November 2022, 19:51

Retail Marketing Rich Products Seafood Nutrition Partnership Morey's