Florida-headquartered Blue Star Foods unveiled a newly designed packaging for its new VAP brand Seassentials.
After designing the Blue Star Foods brand, CEO John Keeler commissioned UK-based CLIP to create a brand image for the range.
CLIP said the branding process was based on current market conditions, consumer demands and creating a performance brand.
The final name ‘Seassentials’ was chosen as it combined both the product theme, the ‘essential value’ aspect.
