Here is your first look at new packaging for the soon-to-be-menued McDonald's Fish McBites. The packaging displays the Marine Stewardship Council (MSC) eco-label, which the fast-food giant last week announced would now adorn its seafood items in all US outlets.

McDonald's new Fish McBites is set for a seasonal national roll-out next month to coincide with the Catholic holiday of Lent. The Fish McBites will be rolled out in stores by Feb. 8 in three sizes: 3 oz., 5 oz. and 10 oz.