The fish is farmed by the Sino-Canadian aquaculture group Hainan Quebec (HQ). "It took some two years for us to decide on the right partner and set up the tilapia activity," marketing manager Beatrice Dary said.
The launch is part of Halieutis' decision to increase its focus on sustainability. With increasing quotas on whitefish such as hake and pollock, Halieutis is "convinced that we need to look at alternative resources," Dary said.
As part of this, Halieutis -- which is part of the family-owned Roullier food group -- is also for the first time buying fresh hake from the local fisheries in Lorient.
"We're
