Frozen seafood brand Gorton’s is reintroducing its iconic fisherman in a new advertising campaign, reports Mediapost Agency Daily.
The 2017 ad campaign is the first time since 2010 that the Gorton's Fisherman has appeared in a video ad spot.The character was first introduced in 1975.
The ads reinforce the ideal that the brand has stood the test of time and represents product integrity.
The “Real Deal,” ad, for example, features a bar full of hipsters who realize the Gorton's Fisherman is the real deal.
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