Greenpeace volunteers displayed hundreds of posters and banners along main routes into the city and throughout the city centre. The posters feature the new Sealord logo along with the words: “Nice Logo. Bad* Tuna.
Activists also "converted" Auckland’s Three Kings water reservoir into a giant Sealord tuna can and labeled it "bad tuna."
“We’re letting consumers know that Sealord is buying its tuna from fishing companies that are needlessly destroying marine life,” says Greenpeace New Zealand Oceans Campaigner Karli Thomas.
A global Greenpeace campaign is urging tuna brands to change to more sustainably caught tuna, and to stop selling tuna caught by industrial fishing vessels using large purse seine nets set around fish aggregation devices (FADs).
Sealord
