Japan’s average household spending on seafood in 2014 was JPY 79,465 (€591.10/$661.10), an increase of 1 percent year-on-year. Of this, fresh fish and salted fish rose 2 percent and 1 percent, respectively, but shellfish declined 4 percent.
In the same year, the spending in meat jumped 10 percent. The top three most popular species are currently salmon, tuna and squid, versus horse mackerel, mackerel and squid during 1960-1970s.
According to data from the Japan Chain Stores Association, total seafood retail sales in fiscal year 2014 totaled JPY 77.8