UK-based canned tuna giant John West launched a new £1.75million (€2.1 million/$2.9 million) TV ad campaign Monday to support its new Steam Pots range, the brand’s first entry into the Pot Snacks sector.
The ad – created by agency Cheetham Bell JWT Manchester - will run throughout the United Kingdom for four weeks, reaching 82 percent of adults with five opportunities to view it.
The campaign builds off existing brand activity with the return of memorable fisherman Old Sam and also introduces new crew member Alberto.
