The Jemco brand of New Zealand frozen oysters was selected to feature as the entree for a televised dinner, which will feature All Blacks players and several Italian sports stars and dignitaries.

The New Zealand Trade and Enterprise (NZTE) event is set for Nov. 11.

It will focus on the central activity of “Cooking with the All Blacks,” organized in association with a noted Milanese cooking school and restaurant.

The All Blacks’ attendance has attracted huge mainstream media interest. The event will be covered by television stations Sky Italia, Mediaset, RAI and Eurosport.

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