Pafco launches new marketing campaign for Oceankist brand

Los Angeles-based seafood processor and distributor Pacific American Fish Company (PAFCO) projects a sales boost with the launch of a new long-term marketing campaign for its Oceankist retail brand last month.

“We’re committed to a full-year campaign and hope to see behavioral change in consumers,” PAFCO CEO Peter Huh told IntraFish. “The brand has been performing very well, but we haven’t developed an image in consumers' minds and differentiated it from other brands.”

Of its three retail brands, Oceankist is its most premium and has a strong presence in California, especially in multi-ethnic communities such as Asian and Hispanic populations.