Is it time to toss out 'imitation crab'? Surimi may fare better in the US market being called by its true name, survey shows

While 76% percent of consumers surveyed have a "good" opinion regarding the term surimi seafood, just 58 percent share that opinion for product identified as "imitation crab."

Consumers naturally have an aversion to 'artificial' when it comes to food, but surimi resonates more positively. — Consumers naturally have an aversion to 'artificial' when it comes to food, but surimi resonates more positively.Photo: IntraFish

John Fiorillo

Published 25 October 2022, 07:00Updated 25 October 2022, 17:55

Surimi Genuine Alaska Pollock Producers Alaska pollock