Whitefish

With SeaPak brand backing, Morey's banks on flounder to extend retail reach

Seen as less expensive than cod and some other species but a more premium than tilapia, there is currently little competition for flounder in the value-added frozen category.

The company says it has scored early success at club store outlets as it rolls out a nationwide launch.
The company says it has scored early success at club store outlets as it rolls out a nationwide launch.Photo: Morey's/Sea Pak/Rich Products
Published 19 September 2022, 12:01Updated 20 September 2022, 08:58
RetailSea PakMorey'sRich ProductsFlounder